đź“Š Insight:
NWTC’s homepage and login-related pages have some of the highest traffic, with / receiving 249,015 views and /login getting 84,939 views. However, average engagement time is low — only 38 seconds on the homepage and 37 seconds on the login page.
âś… Recommendation:
Redesign or enhance content on these critical pages. Suggestions include:
- Adding quick links or CTAs above the fold (e.g., “Apply Now”, “Explore Programs”)
- Embedding videos or visual elements to hold attention
- Simplifying the login process or offering helpful prompts on login pages
