📊 Insight:
Google Analytics shows that Organic Search is the #1 traffic source for nwtc.edu, driving over 129,000 sessions in 28 days. It has the highest engagement rate (71.74%) and strong time-on-site (1m 21s), proving users who come from Google search are high-quality leads.
✅ Recommendation:
NWTC should double down on SEO efforts by:
- Optimizing metadata and headers across key pages (especially program and admissions pages)
- Creating more targeted blog posts or landing pages based on high-intent search terms
- Auditing technical SEO issues (site speed, mobile usability, crawl errors)
