📊 Insight:
According to the demographic data from Google Analytics, 86.6% of NWTC’s website traffic comes from users in the United States. These users also show a higher engagement rate (63.61%) and spend more time on the site (2 min 16s) than international visitors.
✅ Recommendation:
Digital marketing and content strategy should prioritize U.S.-based audiences. Focus social media ads, email campaigns, and paid search efforts on U.S. traffic to increase conversions and engagement.
